Sistema Nacional de Emergencias
In Uruguay, the National Emergency System (SINAE) permanently coordinates public institutions advocating for integral disaster risk management: prevention, mitigation, preparation, response, rehabilitation and recovery. SINAE organization reached out to us as they needed to rebrand their identity.
Rebranding El Gallito
¨Libro de los Clasificados¨ is a classified ad service from one of the main newspapers of Uruguay, El País. This ad service and its mascot, ¨El Gallito Luis¨ (a colorful and happy rooster named Luis), is not just a product, it’s a brand that belongs to Uruguay’s folk, due to its history and due to the fact that it has been an icon since 1983.